Customer Acquisition Playbook equips you with strategies to attract, engage, and convert ideal customers. This course covers tactics to build a strong pipeline, optimize touchpoints, and drive high-quality leads. You'll master persuasive messaging and key metrics to boost customer value. Unlock growth pathways tailored to your startup and position your brand for success!

key topics

EFFECTIVE STRATEGIES: Learn to identify, target, and attract high-value customers via proven techniques and channels

OPTIMIZATION OF DIGITAL TOUCHPOINT: Master skills to enhance customer interactions, and improve engagement and conversion rates

PERSUASIVE MESSAGING: Craft impactful, customer-centric messages that resonate and drive action

KEY METRICS FOR GROWTH: Using metrics for data-driven decisions that enhance customer value and sustainable growth

STARTS: May 28th

LENGTH: 5 Weeks

FORMAT: Self-paced + Live Office Hours

OFFICE HOURS: Wednesdays from 5:00 - 6:30 ET

OFFERED: Once a year

PRICE
HarvardAE Members $399

Non Members $499

Does not include transaction fees. No refunds.

 

Who should TAKE THIS COURSE

EARLY-STAGE FOUNDERS

Why: Founders need effective strategies to attract and retain customers, ensuring sustainable growth and market traction.

GROWTH MARKETERS

Why: Marketers play a key role in driving customer acquisition through targeted campaigns, brand awareness, and lead generation.

sales & business development teams

Why: Sales and Biz Dev teams must understand how to convert leads into loyal customers and align acquisition efforts with business goals.

FEATURES

  • This course provides a comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, thought-provoking case studies, and interactive group discussions. Designed to deliver practical insights and actionable strategies, this immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.

  • This course emphasizes the power of peer learning through collaborative, small-group sessions. By engaging with fellow entrepreneurs and business leaders, you’ll exchange insights, tackle challenges, and refine strategies in real time. These peer group discussions foster diverse perspectives, offering fresh ideas and practical solutions to complex problems. This collaborative approach not only deepens your understanding but also builds a supportive network of like-minded professionals to help you succeed long after the program concludes.

  • This course features expert guest speakers who bring real-world experience and deep industry insights to the table. By learning directly from accomplished professionals, you’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to hear practical advice, ask questions, and connect with leaders who have excelled in their fields. This access to expertise not only enhances your knowledge but also inspires new strategies to apply in your own journey.

  • As part of this course you’ll gain exclusive access to a dedicated learning portal, where all course materials, insights, and resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings, dive deeper into the content, and apply what you've learned at your own pace. It’s an invaluable tool to reinforce your knowledge and ensure you maximize the impact of the course on your journey.


GUEST SPEAKERS

To be announced.

INSTRUCTOR

Thomas J. Thompson (Tom) is the Chief Economist at Havas Edge, leveraging over 20 years of experience in behavioral economics and advanced analytics to help brands achieve measurable results in a rapidly changing market. He specializes in understanding the motivations and biases that drive consumer behavior, using data-driven insights, macroeconomic analysis, and emerging technologies like AI and machine learning to optimize audience targeting and messaging. His passion lies in helping businesses navigate uncertainty, harness innovation, and uncover growth opportunities.