Digital Marketing Mastery provides an in-depth understanding of essential strategies and tools to establish, grow, and optimize a brand’s online presence. The course will cover key areas like social media, content marketing, SEO, paid advertising, and analytics to drive results and maximize ROI. By the end, learners will be equipped with the knowledge to execute and measure impactful digital marketing campaigns.
key topics
DIGITAL MARKETING FUNDAMENTALS
Master the essentials of digital marketing and the components of a successful strategy.
DEVELOP TAILORED STRATEGIES
Develop customized plans for audiences, business goals, and stages of growth.
MEASURE & ANALYZE CAMPAIGNS
Optimize campaign performance to maximize impact and minimize costs.
TRENDS & TOOLS
Identify industry trends and adopt tools that fit business needs for sustained growth.
STARTS: Feb 19th
LENGTH: 5 Weeks
FORMAT: Self-paced + Live Office Hours
OFFICE HOURS: Wednesday from 1 to 2:30 pm ET
OFFERED: Once a year
PRICE
HarvardAE Members $399
Non Members $499
Does not include transaction fees. No refunds.
Who should TAKE THIS COURSE
ENTREPRENEURS & FOUNDERS
Why: To build a strong online presence, attract customers, and drive growth through effective digital strategies.
MARKETING PROFESSIONALS
Why: To stay ahead of trends, enhance campaign performance, and master key digital tools for audience engagement.
ENTREPRENEURS going to scale
Why: To refine digital campaigns, reach broader audiences, and optimize marketing efforts for scalable success.
FEATURES
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This course provides a comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, thought-provoking case studies, and interactive group discussions. Designed to deliver practical insights and actionable strategies, this immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.
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This course emphasizes the power of peer learning through collaborative, small-group sessions. By engaging with fellow entrepreneurs and business leaders, you’ll exchange insights, tackle challenges, and refine strategies in real time. These peer group discussions foster diverse perspectives, offering fresh ideas and practical solutions to complex problems. This collaborative approach not only deepens your understanding but also builds a supportive network of like-minded professionals to help you succeed long after the program concludes.
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This course features expert guest speakers who bring real-world experience and deep industry insights to the table. By learning directly from accomplished professionals, you’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to hear practical advice, ask questions, and connect with leaders who have excelled in their fields. This access to expertise not only enhances your knowledge but also inspires new strategies to apply in your own journey.
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As part of this course you’ll gain exclusive access to a dedicated learning portal, where all course materials, insights, and resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings, dive deeper into the content, and apply what you've learned at your own pace. It’s an invaluable tool to reinforce your knowledge and ensure you maximize the impact of the course on your journey.
INSTRUCTORS
ASHLEY BOWEN is a growth marketing executive with expertise in digital marketing and go-to-market strategy for established and emerging industries. She launched a digital marketing department for global entertainment agency IMG (an Endeavor subsidiary), driving youth-focused campaigns for brands including Nike, Red Bull, and Vans while simultaneously identifying and launching new categories for Endeavor’s clients in nascent entertainment verticals. Ashley began her career at Universal Pictures and 20th Century Fox, and now leads 40 Yawgoo Consulting where she brings transformational products to market for organizations engineering a better future.
MODULES: Digital Marketing Fundamentals; Trends & Tools
TERRI EAGLE is the Founder & CEO of the Terri Eagle Group. As a seasoned executive in the luxury goods and fashion industry, she led the brand through its 70th anniversary, solidifying its legacy in bridal and evening wear. Her previous roles include CEO of Stephen Webster Ltd. and COO at David Yurman, where she contributed to significant growth. Terri also served as President and CEO of John Hardy USA. Her leadership and expertise have consistently driven success and innovation across the brands she has managed.
MODULe: Developing Tailored Strategies
JOHN DESCHNER is a seasoned marketing leader with over 20 years of experience. Currently with Ryan Reynolds' Maximum Effort, he previously led Condé Nast’s CNX as Managing Director and held leadership roles at TBWA\Chiat\Day LA and Ogilvy Malaysia. John has worked with top brands like QuickBooks, Airbnb, Nestlé, Heineken, Target, and Domino’s, earning a reputation for driving innovation and growth in the marketing industry.
Module: Capitalizing on Early Stage Momentum
JOHN FUNDINGSLAND is a versatile sales and operations executive with a background in technology-driven solutions across industries. As VP at Hexaware Technologies, he led U.S. Healthcare BPO initiatives. His career spans leadership roles and contributions to the music industry, showcasing adaptability and a commitment to innovation and operational excellence.