Digital Marketing Mastery provides an in-depth understanding of essential strategies and tools to establish, grow, and optimize a brand’s online presence. The course will cover key areas like social media, content marketing, SEO, paid advertising, and analytics to drive results and maximize ROI. By the end, learners will be equipped with the knowledge to execute and measure impactful digital marketing campaigns.
key topics
DIGITAL MARKETING FUNDAMENTALS
Master the essentials of digital marketing and the components of a successful strategy.
DEVELOP TAILORED STRATEGIES
Develop customized plans for audiences, business goals, and stages of growth.
MEASURE & ANALYZE CAMPAIGNS
Optimize campaign performance to maximize impact and minimize costs.
TRENDS & TOOLS
Identify industry trends and adopt tools that fit business needs for sustained growth.
STARTS: Feb 19th
LENGTH: 5 Weeks
FORMAT: Self-paced + Live Office Hours
OFFICE HOURS: Wednesday from 1 to 2:30 pm ET
OFFERED: Once a year
PRICE
HarvardAE Members $399
Non Members $499
Does not include transaction fees. No refunds.
Who should TAKE THIS COURSE
ENTREPRENEURS & FOUNDERS
Why: To build a strong online presence, attract customers, and drive growth through effective digital strategies.
MARKETING PROFESSIONALS
Why: To stay ahead of trends, enhance campaign performance, and master key digital tools for audience engagement.
ENTREPRENEURS going to scale
Why: To refine digital campaigns, reach broader audiences, and optimize marketing efforts for scalable success.
FEATURES
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This course provides a comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, thought-provoking case studies, and interactive group discussions. Designed to deliver practical insights and actionable strategies, this immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.
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This course emphasizes the power of peer learning through collaborative, small-group sessions. By engaging with fellow entrepreneurs and business leaders, you’ll exchange insights, tackle challenges, and refine strategies in real time. These peer group discussions foster diverse perspectives, offering fresh ideas and practical solutions to complex problems. This collaborative approach not only deepens your understanding but also builds a supportive network of like-minded professionals to help you succeed long after the program concludes.
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This course features expert guest speakers who bring real-world experience and deep industry insights to the table. By learning directly from accomplished professionals, you’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to hear practical advice, ask questions, and connect with leaders who have excelled in their fields. This access to expertise not only enhances your knowledge but also inspires new strategies to apply in your own journey.
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As part of this course you’ll gain exclusive access to a dedicated learning portal, where all course materials, insights, and resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings, dive deeper into the content, and apply what you've learned at your own pace. It’s an invaluable tool to reinforce your knowledge and ensure you maximize the impact of the course on your journey.
INSTRUCTORS
ASHLEY BOWEN is a visionary brand strategist with deep roots in entertainment, sports, and youth culture. From leading digital marketing at IMG to launching brands for icons like Dwayne “The Rock” Johnson, she now drives purpose-driven innovation, advising startups and global initiatives focused on sustainability, impact, and cultural transformation.
MODULES: Digital Marketing Fundamentals; Trends & Tools
TERRI EAGLE is a visionary global business executive with 25+ years of leadership in corporate, private, and private equity-backed companies. She drives profitable growth, brand transformation, and market expansion across cosmetics, jewelry, home décor, and fashion. As CEO/COO, she has led powerhouse brands like Montblanc, David Yurman, and John Hardy.
MODULe: Developing Tailored Strategies
STEPHANIE OESTREICH, PhD, MPA is the Managing Director of the MMRF Investment Fund, a board member of multiple organizations, and an MIT faculty member. She has held leadership roles at Galecto, Mnemo Therapeutics, RA Capital, Evotec, Roche, and Novartis, specializing in biotech investment, business development, and commercialization. She earned her PhD in biochemistry at Harvard Medical School and an MPA from the Harvard Kennedy School.
Module: Capitalizing on Early Stage Momentum
JOHN FUNDINGSLAND is a strategic marketing and partnerships leader with 20+ years of experience driving growth and digital transformation. From leading global initiatives at Google and YouTube to shaping agency partnerships at DDB and Omnicom, he has built high-impact programs that drive business success. Now at travel start-up Exceptional ALIEN, he forges strategic alliances with brands, tourism boards, and publishers to expand audience engagement and monetization.
Module: developing partnership frameworks
JOHN DESCHNER is a dynamic marketing leader with 20+ years of experience building top-tier teams and driving innovation. From leading global operations at Condé Nast and TBWA to shaping brands like Airbnb, Taco Bell, and Heineken, he delivers impact. Now at Maximum Effort, he brings strategic creativity to world-class storytelling.