A natural born entrepreneur, Alexandra Wilkis Wilson, '99, HBS '04 was that young girl who ran a lemonade stand, who made all kinds of bracelets and jewelry. "And if someone said they liked the bracelet I was wearing, I would offer to sell it to them."

Nearly 10 years into the start-up world, Alexandra has now built three companies that exploit new ways to deliver value to under-served markets and consumers. The first was Gilt, a pioneer in the retail market that changed the online retailing landscape with respect to sales. The next was GLAMSQUAD, taking advantage of the Uber-inspired on-demand economy to bring beauty services directly to the homes and offices of busy consumers across the country.

The third is her newest company, Fitz allows busy clients to utilize the expertise of talented stylists to organize, edit, catalog and build fashionable and functional wardrobes for all occasions, right from the consumer’s home.

With each business, she has not only spotted under-served value opportunities, but has built a business system and team to turn these opportunities into disruptive innovations in those industries. 

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