Building and scaling an operationally excellent marketing function can have a dramatic impact on the success of your business. In this event, you will learn about the practical elements that are required for marketing excellence, from Peter Mahoney, co-author of “The Next CMO: A Guide to Operational Marketing Excellence”.
Peter will walk you through topics including defining a winning marketing strategy, building marketing goals and metrics that align with your business needs, measurement and return on investment for marketing and more.
HAE Members Free
General Admission $10
About Peter Mahoney
Peter is the Founder and CEO of Plannuh who has spent more than 30 years at the nexus of marketing, technology, and product development. As the CMO of a multi-billion dollar public artificial intelligence software company, he was struggling to manage a complex set of marketing budgets and plans and went in search for a solution. He was shocked to find that the solutions available were over-complicated, expensive, required months to implement, and looked like they were designed by someone who didn’t understand marketing.
He said to himself, “Why can’t someone develop a visually compelling marketing planning and budget management system that is easy to use and set up, inexpensive, and encourages best practices?”
Peter realized the he was that “someone” and set out to build Plannuh in 2017.
Since that time, Plannuh has grown into a leading platform for operational marketing excellence with customers across the world representing a broad spectrum of industries, business models, and enterprise sizes.
The Plannuh team includes leading experts in marketing, product development, cloud application development and artificial intelligence. Plannuh is backed by Gradient Ventures (Google’s early stage AI fund) and Boston based Glasswing Ventures, a leading AI-focused investment fund.