A “blueprint for success in the new membership economy,” The Forever Transaction is a must-have for any budding entrepreneur. Join us for this exclusive conversation with author Robbie Kellman Baxter. You'll leave with the tools to launch, scale, and lead a subscription business for yourself and your clients.
Featured Guest
Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, her strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay.
As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 10 marketing book of all time by BookAuthority, Robbie coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations. Her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, released in March, 2020.
Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
Robbie will be discussing her professional trajectory and walking us through every step of the subscription business process — from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. Learn more about her work at https://robbiekellmanbaxter.com/.
For more information, email info@Harvardae.org
Membership is $49 a year. To join, go to www.Harvardae.org/join
Please note that registration for this event closes 3 hours prior to the start of the session.