Gen Z is expected to account for 40% of all customers with a buying power of $44 billion that billons to $600 billion when adding in the influence they have on their parents spending.
Don't miss this timely session with Harvard student Michael Pankowski, a Gen Zer himself and founder of Crimson Connection, a Generation Z marketing consulting firm. In this presentation you will learn about who Gen Z is and what makes them different from Millennials, how to reach them: the most effective ways and places to connect with Gen Zers right now, and how your startup can develop your unique niche to appeal to this crucial group of consumers without breaking the bank. Get this trailblazing generation on board early, and watch your startup catch fire.
HAE Members Free
General Admission $10
About Michael Pankowski
Michael Pankowski is a current Junior at the College, and Founder and Director of Client Engagement at Crimson Connection, a Gen Z marketing consulting firm. Michael speaks nationwide on marketing to Gen Z, has been published in Ad Age and PRWeek, and recently co-authored his first book, Engaging Gen Z: Lessons to Effectively Engage Generation Z Via Marketing, Social Media, Retail, Work, & School, with Rutgers professor Mark Beal.