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Thought Leadership Secrets for Founders: 7 Keys to Unlock Your Story & Scale Your Business
In today’s fast-paced world, where audience attention spans are shrinking and buyer journeys are shaped by complex social and search algorithms, successful founders know that thought leadership is essential. But they need strategies that drive real results without wasting valuable time.
Join us for an engaging conversation with Peter Evans, Co-Founder and CEO of ExpertFile. During this session, Peter will introduce us to a straightforward yet powerful framework for sharing your story in ways that expand reach, elevate reputation, strengthen relationships, and increase revenue—all efficiently and even on a tight budget.
Based on research and in-field success with hundreds of startups and larger enterprise customers, during this session, you’ll hear 7 proven secrets of thought leadership to help you rise above the noise to build the market influence necessary to help you scale.
Thought Leadership Secrets for Founders: 7 Keys to Unlock Your Story & Scale Your Business is part of the Thought Leadership Writing Incubator in partnership with The Institute for Thought Leadership.
RSVP *
HarvardAE Members: FREE
Non Members: $20
*Please note: RSVP is not needed for our Thought Leadership Writing Incubator Fall‘24 cohort
The Seven Secrets We’ll Cover in this Session
Be Visible: How to quickly make your content more discoverable in search and social platforms.
Be Original: Why focusing on a niche to will help you stand out in a sea of sameness. Especially in this new age of AI-driven content.
Be Relevant: How connecting your messages to current trends and pressing issues will pay off in more customer engagement, social sharing and media coverage.
Be Intriguing: Ways to position your product/service in a more provocative and authentic way to sustain curiosity with audiences.
Be Generous: How to avoid negatively triggering your prospects by educating more and selling less with your content.
Be Visual: Ways to simplify complex ideas and stand out from the competition with a visual framework for your product/service.
Be Brief: How neuroscience shows us ways to gain attention and sustain curiosity by being more succinct with content.
Whether you're refining your brand story or scaling your business, this session will equip you with practical tools to make thought leadership work for you.
About Peter Evans
Peter is the Co-Founder and CEO of ExpertFile.com - an expert network used extensively by global news outlets to find credible expert sources on over 50,000 topics. A serial entrepreneur and pitch coach, he has advised over 300 startups and helped them raise over $500M in early-stage capital with acquisitions by companies including Google, Intel, SnapChat, H&R Block, and FLIR/Teledyne. His upcoming book “Show Your Smarts” focuses on how organizations, from startups to large institutions, can leverage thought leadership in new ways to build market reach, relationships, reputation, and revenue. His proven approach has helped clients such as the Cleveland Clinic, Carnegie Mellon University, DoubleClick/Google, and Glaxo while earning multiple CODiE, IABC, and SIIA Awards. His work has also been featured in HBR Online, Inc. Magazine, Journalism UK, Huffington Post, and PRWeek. Peter holds an MBA from Queen’s University and attended the Strategy & Innovation Executive Program at the MIT Sloan School of Management.
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