Thought Leadership Writing Incubator (Winter ‘25) is an immersive program designed to help professionals craft compelling narratives that inspire, inform, and influence. Are you ready to become a thought leader in your industry?

Over the course of this incubator, you’ll develop a unique voice, create high-impact content, and learn how to strategically position your ideas to make a lasting impression.

Through expert guidance, peer feedback, and hands-on writing exercises, you'll walk away with polished content and the confidence to lead conversations in your field.

Limited to 25 participants.

This course is not part of our 2025 Subscription Program

key topics

FINDING YOUR VOICE & DEFINING YOUR NICHE: Explore what makes your perspective unique and identify the key themes that position you as a thought leader in your industry

CRAFTING COMPELLING NARRATIVES: Learn storytelling techniques to create engaging and impactful content that resonates with your audience and drives your message home.

STRATEGIC CONTENT PLANNING & AMPLIFICATION: Develop a content strategy that aligns with your goals, from ideation to execution, and discover tools to expand your reach and visibility.

PUBLISHING & BUILDING AUTHORITY: Gain insights into pitching to publications and leveraging your content to establish credibility and influence in your field.

STARTS: Feb 4th

LENGTH: 6 Weeks

FORMAT: Self-paced + Live Office Hours

OFFICE HOURS: Every Tuesday 1:00-2:30PM ET
Two Tuesday from 11:30am-2:30pm ET for Story Bootcamp

OFFERED: Twice a year Winter & Fall

PRICE
HarvardAE Members $399

Non Members $499

Does not include transaction fees. No refunds.

In partnership with the Institute for Thought Leadership.

 

Who should TAKE THIS COURSE

Aspiring Thought Leaders

Why: Refine your voice, craft impactful narratives, and position yourself as an authority in your field.

Entrepreneurs & Change-Makers

Why: Learn to craft compelling narratives that amplify your vision, establish your authority, and create lasting impact.

Subject Matter Experts & Leaders

Why: Learn to translate your expertise into accessible, impactful content while strengthening your leadership presence.

FEATURES

  • Learn from accomplished thought leaders and writing professionals who share their insights on crafting powerful messages.

  • Participate in interactive workshops to write articles with personalized feedback from coaches, mentors and peers to refine your message.

  • Renowned speaker in the Thought Leadership world.

  • Get one, 1-on-1 expert coaching session to sharpen your writing and effectively convey your ideas.

  • Item descriptionAs part of this course you’ll gain exclusive access to a dedicated learning portal, where all course materials, insights, and resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings, dive deeper into the content, and apply what you've learned at your own pace. It’s an invaluable tool to reinforce your knowledge and ensure you maximize the impact of the course on your journey.

instructor

Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership. Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas. As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries.Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.Her book, Write Like a Thought Leader, was published in 2022 and is available in bookstores and from online booksellers. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available in early 2025.