Thought Leadership Writing Incubator (Fall ‘25) is an immersive program designed to help professionals craft compelling narratives that inspire, inform, and influence. Are you ready to become a thought leader in your industry? Over the course of this incubator, you’ll develop a unique voice, create high-impact content, and learn how to strategically position your ideas to make a lasting impression. Through expert guidance, peer feedback, and hands-on writing exercises, you'll walk away with polished content and the confidence to lead conversations in your field.

Limited to 25 participants.

This course is not part of our 2025 Subscription Program

In partnership with the Institute for Thought Leadership.

 

Course FEATURES

  • Learn from accomplished thought leaders and writing professionals who share their insights on crafting powerful messages.

  • Participate in interactive workshops to create articles with personalized feedback from peers and coaches to refine your message.

  • Renowned speaker in the Thought Leadership world.

  • Get tailored advice from instructors and peers to sharpen your writing and effectively convey your ideasescription

  • Build a roadmap to align your content with your personal brand, professional goals, and target audience.

key topics

 FINDING YOUR VOICE & DEFINING YOUR NICHE

Explore what makes your perspective unique and identify the key themes that position you as a thought leader in your industry

CRAFTING COMPELLING NARRATIVES

Learn storytelling techniques to create engaging and impactful content that resonates with your audience and drives your message home.

STRATEGIC CONTENT PLANNING & AMPLIFICATION

Develop a content strategy that aligns with your goals, from ideation to execution, and discover tools to expand your reach and visibility.

PUBLISHING & BUILDING AUTHORITY

Gain insights into pitching to publications, and leveraging your content to establish credibility and influence in your field.

course format

10 weeks

Starting Fall ‘25

3-6 hours a week

Live Sessions

Who should TAKE THIS COURSE

Aspiring Thought Leaders

Why: Refine your voice, craft impactful narratives, and position yourself as an authority in your field.

Entrepreneurs& Change-Makers

Why: Learn to craft compelling narratives that amplify your vision, establish your authority, and create lasting impact.

Subject Matter Experts & Leaders

Why: Learn to translate your expertise into accessible, impactful content while strengthening your leadership presence.

FEE

Not included in the subscription.

HarvardAE Members $399

Non Members $499

Does not include transaction fees. No refunds.

Faculty

Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership. She advises and trains on ideation, messaging, AI writing and how to find and articulate your best ideas. 

As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries.

Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.

Her book, Write Like a Thought Leader, was published in 2022. She is a regular contributor on thought leadership for organizations for Forbes.com.