In this episode:
In this episode of HAE Invites, our host Philip Guarino is joined by Alejandro Ramírez Magaña, CEO of Cinépolis. Philip and Alejandro Ramírez Magaña talk about Cinépolis’ spectacular growth from a leading Mexican cinema chain to become the world’s third largest cineplex firm.
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A Glimpse of What you’ll Learn
How Cinépolis anticipated customer needs and pioneered the launch of a luxury cinema concept, offering a premium and innovative product offering to its customers
How Cinépolis used featured technology and became one of the first to introduce premium screen formats worldwide as well as cutting-edge comfort and sensory experiences
The successes and challenges Cinépolis’ has experienced during their expansion from Mexico through Latin America, India, Indonesia and now the Persian Gulf
How Cinépolis has dealt with the COVID-19 pandemic and its outlook for the future
RESOURCES MENTIONED IN THIS EPISODE
Alejandro Ramírez Magaña CEO, Cinépolis
Alejandro Ramírez Magaña is the CEO of Cinépolis. Former Chairman of the Mexican Business Council, the most influential business organization in Mexico, Alejandro serves on the Boards of BBVA Bancomer, Grupo Alfa, the Mexican Competitiveness Institute, the Sundance Institute and the Harvard Board of Overseers.
Alejandro holds a BA in Economics from Harvard University, an MSc in Development Economics from the University of Oxford and an MBA from Harvard Business School.