In This Episode:
Join our host, Denise Silber, as she interviews Aisha Dozie, an ex-global capital markets executive who is turning the cosmetics industry on its head. Aisha’s company, Bossy Cosmetics, is inventing products and a brand for a previously unacknowledged customer, the ambitious woman of any age. Learn how Aisha went from burnout in finance to stardom in marketing and social media, even landing her products on Oprah’s Favorite Things list.
Together they discuss how Aisha used design thinking philosophy and listening to her future customers to identify an unaddressed pain point in the beauty market. This episode is a must-listen for managers targeting a crowded market.
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A Glimpse of What You’ll Learn
How design thinking can help you find your niche in a crowded market
The moment Aisha knew she had made it as a beauty entrepreneur
How to launch a product line with minimal cost
Life before and after making Oprah’s Favorite Things list
Tips for reaching a wider audience
How to successfully transition from banking burnout to beauty fame
RESOURCES MENTIONED IN THIS EPISODE
Aisha Dozie, CEO and Founder of Bossy Cosmetics
Aisha Dozie is a global citizen who has worked/lived in New York, London, South Africa, Nigeria, Southeast Asia, and Central and South America. While Aisha holds an MBA from HBS and is an experienced global finance and capital markets executive who has worked on over $130B in deals and led multi-jurisdictional businesses within large international corporations, her current entrepreneurial pursuit is Bossy Cosmetics. Bossy is a digitally-native beauty brand that designs exclusively for ambitious women. In the 3 years since its founding, Bossy Cosmetics has redefined the way beauty companies delight and inspire professional women. When Oprah Winfrey discovered this new brand, guess who was featured on her Favorite Things list!